Case Study: Video & Photography – Messe Frankfurt
Corman Event Video & Photography at the Messe Frankfurt
Corman is a market leader in manufacturing and marketing the best butter, creams, and functional milk fats.
The client engaged us for event photography and videography of their booth at the Fi Europe exhibition at the Messe Frankfurt. Fi Europe showcases the world’s leading F&B industry players and the latest innovative ingredients and services.
Our task was to capture key highlights of the client’s exhibition in photos and video for branding and PR purposes.
Since we only had five days’ notice before the event, we had to work smart and fast, which meant being careful with time management and being super organised to avoid mistakes.
First, we had to find an available photographer in Frankfurt who could support us with both photography and videography. Prepping for the event was also quite a challenge, as photography and videography require completely different setups and approaches. While it wasn’t ideal for one photographer to manage both at the same time, he was resourceful and skilled enough to get the job done in the most efficient way.
Uploading a day’s worth of raw video footage to the cloud takes much more storage space and time compared with a regular photography assignment, which meant additional planning required to ensure a smooth delivery.
We decided to go with a different editing approach for the video. Rather than the typical formal corporate video, we gave it a fun and comical tone using a combination of playful background music and editing style.
The client was delighted with the final result, especially the video style and music.
Talk to us about your event photography and videography needs in Frankfurt. We look forward to capturing beautiful moments at your next event.
7 Creative Ways to Have an Unforgettable Company Christmas
Make the Most of Berlin’s Winter Festivities: :Creative Ways to Have an Unforgettable Company Christmas:
It’s that time of the year again. Berlin once again transforms into a Christmas fairytale and magical winter wonderland.
The streets lined with dazzling Christmas lights.Inviting aromas of sugar-roasted almonds, spiced mulled wine, and fresh gingerbread fill the air.
Are you feeling the Christmas spirit yet?
If you’re one of the many tasked with organizing your company Christmas party, we’ve got a few ideas for you.
Why not do something different for an unforgettable company event this year?
Here are 7 creative ways for you to pull off a legendary company Christmas.
One that even Santa would be proud of.
1. Make it a themed party
Give people a reason to dress up in silly costumes! Pick a cool theme though, such as an 80s retro theme. Think groovy mirror balls, fluorescent colors, Rubik’s cubes, and retro telephones with the dial. If you like the sound of that, read these comprehensive tips on throwing an 80s-themed corporate Christmas party.
If your colleagues and bosses are open to the idea of taking the party out on the streets, you could also organize a themed Christmas market crawl. Just like a pub crawl, you’ll be checking out Berlin’s most happening Christmas markets but dressed to the theme. Not suitable for big groups for coordination purposes, but ideal for small groups of up to 10 people.
2. Set up themed photo booths with Christmas props
To make it even more memorable, you could also set up self-operated, themed photo booths complete with Christmas props. Examples include Santa hats, mustaches, and reindeer antlers. Go on, you know you want to.
The machine prints out photos on-the-spot and include the company logo for added branding. What could be more hilarious than silly group pictures of your intoxicated colleagues and bosses?
3. Publicize it on social media
This is more than just a company Christmas party. It’s an opportunity for positive employer branding. Remember that people tend to focus on job-hunting in the new year. This is the ideal time to promote your company’s friendly and down-to-earth working culture.
Your employees will be taking selfies and wefies during the party. You know they will. Ask them to post their pictures on Instagram and Facebook with branded hashtags (e.g. #bmwfrankfurtchristmas). Your company’s social credibility will definitely see a huge boost.
4. Hire a professional event photographer
There are many reasons to hire a professional event photographer. One of the key reasons is to capture those priceless moments in a beautiful yet natural ambiance. Everyone wants to look good, but it’s just as important to preserve those memories in a candid manner. Here are a few more reasons why you should consider leaving it to the pros if you’re still undecided.
High-quality photos of the event are valuable for social media marketing. They will further reinforce positive employer branding for the company.
5. Broadcast live on Facebook and Instagram
Ask the event photographer to broadcast live videos of the event on your company’s social media feeds. People love short videos, especially when they’re live. Being active on social media shows that your company is relevant and up-to-date on the latest trends. If you’re looking to attract talented Millennials into your workforce, you’ll want to stay social.
6. Share photos post-event
Make the most of those beautiful photos. Share them on Facebook and Instagram, making sure to tag employees for added exposure and visibility. If possible, add personalized captions under each photo as short narratives. This makes it more interesting and relatable to viewers.
7. Turn prints into branded greeting cards
Choose the best prints to turn into personalized greeting cards for the staff. It would make for a simple but unique souvenir of the party. We’re so used to our digital lifestyles that it’s nice to have a physical photo we can hold in our hands for a change. As an added bonus, you can also incorporate the company logo for subtle branding.
We’ll be waiting to see your company Christmas celebration on social media. Tag us in your posts, or better yet, talk to us about your event photography needs in Frankfurt. We look forward to capturing beautiful moments at your upcoming Christmas do.
Yehuda Swed (founder of SeeSaw Event Photo Agency) is a Berlin-based event photographer and storyteller
Looking for a professional event photographer in Berlin, Hamburg, or Frankfurt? Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!